intramedia comparison

intramedia comparison
/ˌɪntrəmi:diə kəm'pærɪs(ə)n/ noun
a comparison of different advertising options within the same medium
● After extensive intramedia comparison we now know all the possibilities of TV advertising.

Marketing dictionary in english. 2015.

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  • intermedia comparison — /ˌɪntəmi:diə kəm perɪs(ə)n/ noun a comparison of different media to decide how suitable they are for advertising ● We will carry out intermedia comparisons before deciding on our promotional strategy. Compare intramedia comparison …   Marketing dictionary in english

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